FEBRUARY 2011
Shop in shop at Fred Segal Santa Monica.
BD Baggies opened the first shop in shop at Fred Segal in Santa Monica. It will be a temporary pop up store (6 months ) from February to the end of July.
The concept of the shop in shop recreate the BD Baggies fine touch and washing treatment, proposing a laundry modern and chic concept. Laundered is the essence of BD and the key inspiration to developing the concept. A mix of materials visually brings to life the brand’s sensibility and positioning: American, easy, not too serious, simple, utilitarian and honest.